Resume ✍🏻

Creative Director at Critical Mass

New York, New York | November 2024 - Present

Twix, Skittles, Snickers, Starburst, M&M’s, Respawn, Adobe, Lactaid, Quickbooks, DirecTV, Delta Faucets, Schlage

Associate Creative Director at Critical Mass

New York, New York | October 2021 - November 2024

Twix, Skittles, Snickers, M&M’s, Quickbooks, DirecTV, Delta Faucets.

Senior Art Director at R/GA

Austin, Texas | December 2018 - October 2021

Michaels, Nike, Tonal, Frito Lay brands, Crocs

Co-chair for WomanUp, an internal diversity initiative promoting events and conversations around gender equality.

Marketing Director at Flo Code

Austin, Texas | February 2019 - October 2022

Volunteer position outside of my 9-5.

Freelance Designer at Bed Bath and Beyond

New York, New York

October 2018 - November 2018

Art Director at Made

Boulder, Colorado

November 2015 - June 2018

TaxAct, Bright Health, and Clayton Homes.

BFA at Savannah College of Art and Design

Savannah, Georgia

Advertising BFA – 2015 graduate

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Awards πŸ…

2023 x1 Gold Lion

2023 x1 Silver Lion

2023 x1 Bronze Lion

2022 x3 Shortlist

2022 x1 Gold Effie

2022 x1 Gold London International Awards

Skills πŸ€ΉπŸ»β€β™€οΈ

360 marketing campaigns β€’ ecosystem thinking + planning β€’ full funnel paid social content β€’ organic social content β€’ pre, present, and post production β€’ influencer + partnerships β€’ DCO + automation β€’ new business pitches β€’ adobe suite β€’ figma β€’ AI/midjourney β€’ creative team management β€’ cross discipline collaboration β€’ script writing β€’ and the occasional banger of a headline

Get in touch. πŸ’¬

carlainezsmith@gmail.com or LinkedIn