M&M’S Spokescandies on Pause

What started as a simple footwear change for Green M&M ended up kicking off a heated, and sometimes hilarious, year long debate that placed M&M’s Spokescandies in the spotlight.

Our idea was simple: Flip the nationwide debate around our Spokescandies on its head by canceling them ourselves.

M&M’s replaced our iconic Spokescandies with Maya Rudolph - we leaned into the cultural moment and captured the world’s attention. Then, with everyone watching, we transformed the brand further through a series of increasingly absurd changes as the Spokescandies searched for new jobs - culminating in a bizarre Super Bowl spot for Ma&Ya’s Candy Coated Clam Bites, that was quickly followed by a press conference where our Spokescandies returned, for good.