M&M’S More Fun Together

Fun is better when it’s shared. For the launch of M&M’S new tagline It’s More Fun Together, we tapped into the universal truth that humanity craves togetherness. We created series of short form content depicting those iconic moments that only happen when you’re with other people. More surprises. More eye rolls at mom. More screams. More spilling the tea.

With nearly 8 in 10 Gen Z, Millennials, and Boomers naming M&M’S as their favorite candy, we had the opportunity to create addressable content for a span of different audiences.

Below are some of my favorites.

Team – Jen Dorman, Molly Learner