Smartfood Pops It Up

To launch Smartfood’s fresh new packaging, we created an OLV campaign inspired by the movement and energy of popcorn. With the new tagline “Pop it Up”, we set out to create content that was playful, unexpected, and could inspire you to be a little more silly when you’re stuck working late.

Oh, and that beat you hear? That’s a custom music track made out of the sweet sweet sounds of popcorn shaking it up in the bag.